The Adey Woman Campaign on HomeGrown Sunday – Adéy Soile

The Adey Woman Campaign on HomeGrown Sunday – Adéy Soile

Hi guys,

Its Sunday and as always we are hooked on designers with an African connection. On this post, its the talented Adéy Soile and the Adey Woman campaign. 

When I first came across these campaign
pictures, it reminded me a lot about Metrogypsie’s first campaign shoot when I was trying to define the brand. Like pictures in the office, the bar and all that. So nostalgic. I would definitely do a through back post with those pictures sometime in the second quarter of this year.

Adey Soile’s full collection features lots of one piece items (which is another way I can relate to them) in red, yellow, purple and olive green colours. This campaign however sort of further explains who their target market are and how to fabulously don their pieces.


They are a contemporary female apparel brand that embraces and celebrates women and the woman form because we understand that being a woman today is difficult.

At Adéy Soile, our mission is to inspire women through our clothes and our message.

You are Strong, You are Beautiful and You can Achieve the Impossible”.

Being a woman today is difficult! And we at Adéy Soile get that.

We understand the constant strife for perfection, accomplishment and balance. This is why we are a line that embraces and celebrates you. All of you. We know you are intelligent and passionate, yet vulnerable and beautiful. Feminine and attractive, yet strong and confident. We know all this, now let us help you look it.

The concept of the Adéy woman is very simple. She is the woman you see on her way to work, driving and putting on her mascara, but still coming into the office building looking stunning.

She enters business meetings, already looking like she won the deal and unsurprisingly slays it. She is the woman who rushes home to her husband and manages to tuck in her kids. She’s part of the chic group of girls who you can’t ignore at the bar having cocktails, laughing, living and looking good doing it. She is The Woman.

It’s deliberate. How our clothes appeal to your sophisticated side. It is because we are dedicated to bringing out the best in you.

We have revolutionised the working woman’s wardrobe. 
We are where adventurous meets elegance and luxury.
We are the chic and edgy modern woman. 
We are Adéy Soile.
Wear Adéy.

Photo Credits
Photography: Emmanuel Oyeleke
Makeup: Makeup by Chinny
Styling: The Adey Soile team

Models: Funke Adeniji, Hanna Egbo-Egbo, Diane Matungulu

Contact them;
+234 (0) 705 110 3085

That’s all folks

Kindly Like our Facebook page here.. 

Follow us on Instagram and Twitter @Metrogypsie..

Finally, thank you for stopping by,


“You don’t want to buy a surprise because then the surprise is how it awful it looks on you.” – Nan Kempner


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  1. Anom Lol
    February 1, 2015 / 5:11 pm

    Nigerian Designers are doing so well

  2. Lizzy G
    February 1, 2015 / 5:12 pm

    That green dress what!!

  3. Freedah
    February 1, 2015 / 5:13 pm

    To buy we have to send an email?