Top Six Key Influencer Marketing Trends in 2020 by Whalar

Top Six Key Influencer Marketing Trends in 2020 by  Whalar

Hi lovely,

While doing some online reading and research to prep myself for 2020 and properly streamline by plans, and cane across this report put together by Mike Hondorp and the amazing people at Whalar. Decided to illustrate with photos of myself as I share with you guys.

Whalar as a platform excites me. Their approach towards influencer marketing is so is so thrilling.
Anyways, find the report below. (pS:- I intend to explore #1 with an influencer mate at some point in 2020 – better still, I want to resolve that all my collaborations this year would have a message.
As more and more creators are posting with a purpose, we believe this has significant implications on how (and why) brands should leverage this talent. In a time where cultural relevance is essential to a brand’s DNA, we believe influencer marketing (done right) is an essential tool in your marketing toolkit.

To recap, here are the six key influencer marketing trends Whalar uncovered:


1. The Rise of Influencer Advocacy – as consumers look for solutions to social issues, they’re increasingly turning to social influencers to understand issues, connect with organizers and donate IRL.


photo via instagram.



2. A Return to Craftwork – the democratization of creativity has bred a whole generation of self-taught artisans who learned their craft through tutorials on YouTube and Instagram, and now use these platforms to share their art and process with audiences around the world.



3. Level Playing Field – with the Women’s World Cup and US Women’s National Team victory came a watershed moment for celebrating women’s sports and athletes online.

4. Digital Romanticism – a return to a classic, romantic visual aesthetic as an antidote to the deluge of perfectly staged, modern design compositions that dominate today. More old style Russian landscapes, less Museum of Ice Cream.



5. Y2K 2.0 – as digital natives mature, they’re nostalgic for more analog experiences and aesthetics, creating a growing penchant for online vintage and tech with personality.





6. Fantasy Face – as beauty continues to dominate online, creators are celebrating bold and unapologetic creative approaches to beauty and identity online.

Hope this inspires and guide your content creation in 2020. Let’s connect on instagram and (or) on  YouTube.
Thanks for your time on here,

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